Digital Marketing TERM:

Analytics

Short Definition:

Tracking what people do on your website, so you can make better decisions.

What It Actually Means:

Analytics refers to the tools and data you use to understand how people interact with your digital platforms—usually your website, social media, or email campaigns.

It tells you things like:

  • How many people visited your site

  • Where they came from

  • What pages they looked at

  • How long they stayed

  • Whether they converted (e.g. filled out a form, bought something)

It’s basically your behind-the-scenes insight into what’s working—and what’s not.

Why It Matters:

Because without data, you're flying blind. Analytics helps you figure out where you're losing visitors, which pages are converting, and what content actually holds people’s attention. It stops you making decisions based on gut instinct or client guesswork.

Real-World Example:

You’re selling an online course. Your site traffic looks solid, and people are clicking “Book Now”—but hardly anyone’s completing the checkout.

You check your analytics and spot the issue:

  • Most users drop off at the account creation step.

  • Time on that page is high, which usually means confusion or hesitation.

  • Mobile users are bouncing even faster.

Turns out, forcing people to create an account before booking is killing conversions.

You remove that step and let them book first, then create an account after. Result? More sign-ups, less friction—and you didn’t need more traffic to get more sales.

That’s analytics doing what it does best: showing you where people fall off, so you can fix the journey and increase revenue.

THE NEXT DIGITAL MARKETING TERM:

‘Bounce Rate’

The part of your website people see before they scroll.