Digital Marketing TERM:
A/B Testing
Short Definition:
A way to compare two versions of something to see which one performs better.
What It Actually Means:
A/B testing is when you show two different versions (A and B) of something, like a web page, email subject line, or call-to-action, to different people. You then track which one gets better results, whether that’s more clicks, sign-ups, or sales. It’s not about guessing what works. It’s about proving it.
Why It Matters:
Because your gut feeling isn’t data. A/B testing helps you make smart decisions based on what your audience actually responds to—not what you think they will.
Real-World Example:
You’re running a landing page to get newsletter signups.
Version A has the CTA: “Subscribe Now”
Version B has the CTA: “Get Free Tips Weekly”
You send half your traffic to each and see which one gets more signups. That’s an A/B test.
Quick Tip:
Only test one thing at a time. If you change the headline and the CTA, you won’t know which made the difference.
THE NEXT DIGITAL MARKETING TERM:
‘Above the Fold’
The part of your website people see before they scroll.